Background

Top stylist, beauty and lifestyle writer, Edwina Wynyard launched amaZing PR in 2005. With 20 years' experience within newspapers, magazines and advertising, she seized on the need for greater communication between journalists and the PR agency.

With her journalism background, Edwina had already built established relationships with key players in the British media, and found that when it came to good PR, there was no substitute for daily contact with national, consumer, trade journalists and TV producers.

Since then, amaZing's client base has grown steadily to include an impressive range of big names. But whether working with an ambitious start-up or an established luxury brand, Edwina still ensures that every client receives the same level of service, commitment and personal, directorial involvement that larger agencies find hard to maintain.