Now that BBQ season is in full-swing and we are finally enjoying some good weather (albeit with the obligatory British Summer shower intervals) I have been on the look out for a new and refreshing Summery drink. This month Bulmers has not only decided to give its whole range of ciders a new and improved look with redesigned bottles and labels they have also unveiled a brand new variety, Bulmers No 17. The 4% ABV premium quality apple cider has been given a new fruity twist with the addition of crushed red berries, cut with a shot of lime. We think it’s best served poured over ice with a wedge of lime although be warned, the fruitiness is deceiving and you’d be forgiven for thinking that it’s just a refreshing Summer drink and consuming more than is wise!
To accompany the launch Bulmers are running a series of fun experiments across the country such as ‘The Lift Experiment’ and ‘The Friendliest Pubs Experiment’ - go to www.bulmers.co.uk or www.facebook.com/bulmersuk to find out more.
Bulmers No 17 is available now at all major retailers.