Regular readers of this blog will know that here at Amazing PR we love quirky and unique products, especially when it comes to beauty. Whilst it seems that lately nearly every gimmick imaginable has been "done" by Nail Polish brands, from magnetic nails to scented and cracked polishes, our latest discovery combines nail polish and an innovative new idea. SpaRitual’s new Water Collection for Spring is based on the ancient healing belief that colour has the physiological power to alter our mood and that numbers reveal our character traits. Fusing Colour Therapy and Numerology the Water Collection’s 6 new shades each have a Numerological Value and one of four Colour Suites that have been designed to highlight the power of our personality. Each shade also comes with their own fortune message based on the colour relating to its deeper meaning. Our favourites are “Undercurrent” a deep blue shade whose Numerological Value 1 denotes “independence” and “ambition” and “Hidden Reef” a shimmery Coral colour, perfect for the Summer and whose Numerological Value 8 represents “confidence” and “power”…perfect for those needing a boost before donning their bikini and hitting the beach!As with all of SpaRituals nail polishes, they are Vegan and 3-Free (free from DBP, Toluene, Formaldehyde).
As well as being committed to creating eco-friendly products and packaging, SpaRitual are constantly monitoring sustainability issues and strive to be on the cutting edge of environmental awareness. Appropriately, SpaRitual are donating 20% of the Water Collection’s proceeds to the charity Surge, a non-profit organisation that improves access to clean water for those in need. Surge are also dedicated to increasing public awareness of the global water crisis through education and investment in sustainable solution.