Great Taste Awards 2012

Sweet Freedom with Pancakes

Sweet freedom Yippee it’s Pancake Day! We all had pancakes today at lunch time  they were  (almost) guilt-free with our new find Sweet FreedomWhat a great name for a sweetener.

For those of you who don’t know Shrove Tuesday, is also known as Pancake Day in Britain, it is the day before Ash Wednesday and the start of Lent  'Shrove' stems from old English word 'shrive', meaning 'confess all sins'. It is called Pancake Day because it is the day traditionally for eating pancakes as pancake recipes were a way to use up any stocks of milk, butter and eggs which were forbidden during the abstinence of Lent.  End of history lesson! Here at The Amazing Blog we’re always trying to cut down on our sugar content (yes it’s all those delicious elevenses treats…)  So we’re very happy to make the acquaintance with this great new and natural sweetener.  I’ve been using Sweet Freedom Dark (rich and caramel tasting) on my porridge and I’m loving it. There is also the Sweet Freedom Original (which is neutral and more like sugar) which ideal for those wanting to just sweetening in tea, coffee etc

Sweet Freedom was launched by  Tina Michelucci and Deborah Pyner two foodie friends and creative cooks, who spent years developing new healthy recipes together but were never happy with any sugar replacements. So they set out on a journey to develop their own natural fruit based sweetener. It has already won the much coveted Gold Stars at the Great Taste Awards in 2012. It is 100% natural and made from purely from 100% fruit sugars. It is 25% fewer calories than sugar, low GI, suitable for diabetic and has no artificial colouring, flavouring or preservative. Plus Sweet Freedom has only 23g of fructose per 100g. Whereas Sugar has 50g, honey 40g, agave syrup 90g. 'Fruit’ sugars are actually made from sugar beet and are 100% fructose.

Here’s how we made our pancakes today (courtesy of BBC.co.uk). However, our pancakes were eaten sprinkled with Sweet Freedom (rather than calorific sugar) with a squeeze of lemon juice. There are also so many  other variation that you can try with your pancakes and Sweet Freedom: fresh fruit, berries with Greek yoghurt, apple puree, baked rhubarb with crème fraiche, or just add a little coconut milk to the pancake mix and fill with pineapple pieces. OR frankly…whatever takes your fancy!  Sweet Freedom is available to purchase in 350g squeezy bottles with a drip free cap (absolutely no mess or stickiness) RRP £2.99 Available here online or in Waitrose,  Asda or Morrisons.