Now we’re officially in autumn, it’s time to protect our delicate lips and add a swipe of moisturising colour to complement the vibrant hues. At The Amazing Blog, we’d like to introduce another of our #amazingfinds LUUV, a brand new to the UK, with their vegetable-based natural Lip Gloss Balms.
LUUV is an Estonian cosmetics brand that was officially established in 2017. It all began four years ago with the co-founder Jüri Paltser, who ran a family-owned store in Estonian that stocked a range of over 50 cosmetic brands. Seeing a gap in the market, he decided to develop his own range of skincare and cosmetics, where he could bring all his ideas and innovations into production. Combining his background in marketing and advertising, and his interest in cosmetics, Jüri opened a small cosmetics factory in 2017, which has since grown to become the 6th biggest cosmetics manufacturer in Estonia. The LUUV brand is a big supporter of natural cosmetics, believing that cosmetics should be easy to use, with natural, clean and transparent ingredients. Their products are developed from scratch using only natural and vegan ingredients, all with the help of Estonian based bio-chemists. Products are COSMOS ECOCERT meaning that they’re eco-friendly, in recyclable packaging, and do not contain any GMOs, parabens, perfumes, synthetic colourants, or phenoxyethanol. This certification also means that LUUV uses natural resources responsibly, respects biodiversity through their production processes, and uses only green chemical alternatives. Within the Environmental Investment Centre's Circular Economy Program framework, they have acquired a modern reverse osmosis device, allowing them to use only the purest of water during production! By the end of the year, LUUV will have over 52 different cosmetic products to choose from, which range from skin and body care to cosmetics.
We were excited to be sent LUUV’s Lip Gloss Balms in four shades from their range of seven. They were recently awarded a silver medal for Best Vegan Makeup in The Global Green Beauty Awards 2021. We’d describe these as a hybrid of lip gloss and balm as they deeply moisturise, offer a dazzling shine, as well as a subtle hint of colour. Young LUUV is a pale pink, Soft LUUV is a nude, Fun LUUV is a light cherry red, and Perfect LUUV is rich juicy red. All of these colour shades are derived from plants, including beetroot, radishes, and potatoes. Packed with natural actives, they contain botanical ingredients such as plum seed oil, which is full of 13 different kinds of omega fatty acids and vitamins A and E that hydrate and heal. And the candelilla wax which acts as a binding agent for the ingredients, and conditions and protects chapped lips. All formulas are 100% natural and vegan, making these Lip Gloss Balms COSMOS ECOCERT certified. These Lip Gloss Balms are waterless, flavour and fragrance-free and free from synthetic chemicals or preservatives. Perfect for everyday wear as the colder season approaches; and best of all, the finish is lightweight, not too sticky, long-lasting with excellent staying power. Our favourite shade was the Perfect LUUV, it gave our lips a natural glow adding a little colour, without veering too far from the natural lip shade. To purchase the LUUV Lip Gloss Balms, visit here where all seven shades are available at €8.95 for each 10g tube.