At The Amazing Blog, we’re always on a quest to find new natural products with unique plant-based formulas. And in our search, we discovered the Australian botanical skincare brand Founder’s Formula. Regular readers will remember that we recently reviewed their Phyto-A+ Australian Native Tobacco Serum here. Today we’re featuring their equally intriguing face mask, but this is not just any face mask… It’s a Post-workout Australian Clay Detox Mask, see below to learn more.

Founder’s Formula was launched by anthropologist Dr. Annie Holden in 2021, but the brand’s story starts three years earlier. After visiting Cosmoprof, the world’s biggest beauty trade show in Italy, Annie realised that there were plenty of beauty products from around the globe, but none with Australian botanicals. This inspired her to go back to Australia and conduct research on Australian botanicals and how to include them in modern-day skincare. Dr. Holden immersed herself in the research, as she had done previously when spending 35 years of her professional life working with indigenous peoples in remote parts of Australia. During this time she built her lab where she experimented with gentle formulas rich in wild-harvested and organic ingredients. Australia’s geographic location makes its plants extremely unique, in fact, 85% of its plants grow only in Australia. Also, did you know Australia has 23,000 known species? However, those that have been properly studied, are less than 1,000! These botanicals have adapted to the harsh Australian climate and have developed ways to store large quantities of phyto-compounds (chemicals believed to have medicinal properties) to survive in this environment. As a skincare enthusiast, Dr. Holden was eager to create her own skincare range using these potent plant-based ingredients. Once she shared her newly created products, she received overwhelmingly positive feedback and Founder's Formula was born. The brand was created to be the “best possible in uncompromising, potent, effective skincare using Australian Botanicals.” By working with one of Australia’s leading formulation chemists and applying research from Australia's leading 5-Star Plant Science universities, the company has created a range of skincare to target hydration, anti-inflammation, depigmentation, and pro-ageing. Specifically, the 13 products within the range are crafted to bring hydration back into the skin, fight and prevent inflammation and combat hyperpigmentation which can be a result of sun damage, helping to revitalise the skin bringing it back to optimum health. Dr. Holden purposely avoids the use of essential oils and fragrances, formulas are developed using only the most simple and natural ingredients to be kind to both the skin and planet. These evidence-based formulas are clinically clean, and the ingredients are sourced from certified organic suppliers, making the brand CertClean certified. Founder’s Formula shows their commitment to harvesting organic ingredients, and they also meet the Australian Certified Organic Standard (ACO). The products are all manufactured in Australia, are toxin-free and are developed without animal testing.

We received the Post-Workout Australian Clay Detox Mask designed to cleanse and soothe the skin. This mask won the Best Natural Skin Mask (Bronze Winner) at the 2021 Global Clean and Green Beauty Awards. With the mask’s exceptional blend of natural Australian botanicals, let’s just say, we weren't surprised it was award-winning. Clay masks are known to help skin heal, brighten the complexion, improve blood circulation beneath the skin and promote collagen production. The Founder’s Formula mask here aims to draw out toxins, deeply cleanse, maintain clean skin health, and soothe the skin. This product combines key ingredients like Australian clay, Tasmanian mountain pepperberry, babassu seed oil, and squalane to nourish and respect your skin's natural balance. Australian clay works to draw out toxins from your skin, which can strengthen the skin barrier and improve skin elasticity. The Tasmanian mountain pepperberry (pictured above), comes from a shrub found in south-eastern Australia. It’s used in skincare to reduce inflammation redness and sensitivity. This pepperberry consists of the powerful active polygodial, which has antimicrobial and anti-inflammatory. It’s also a bushfood condiment added to curries and alcoholic drinks and even export to Japan to flavour wasabi! As for the certified organic babassu seed oil, this extract is packed with lipids and restorative essential oils to moisturise the skin, and it is highly recommended for people with eczema or dry skin. Plus, we found that this babassu seed oil doesn't clog pores as many other oils do! Another ingredient to highlight is the plant-based squalane, a hydrocarbon and natural emollient, which means it helps your skin deeply retain moisture. Squalane has a long shelf life and is a common ingredient in skincare, as it prevents dry patches and is highly effective at leaving your skin feeling smooth and hydrated. A few other elements worth mentioning are the peptides (tyrosine and arginine based molecules) that are included in the mask. These peptides work with skin nerve cells to trigger met-enkephalin, an opioid peptide, to help calm the skin and prevent inflammation at the source. In a sea of face masks, this one stands out. It leaves skin feeling cleansed and refreshed, plus we were impressed with this mask’s ability to promote longer hydration in the skin. The clay mask is easy to use, fragrance-free, cruelty-free, and suitable for vegans. It is packaged in an aluminium tube, as aluminium is a highly recycled and circular economy material; but there’s a plastic cap, so please recycle this too! The mask also comes with a complimentary muslin cleansing cloth to help with removal. Founder’s Formula suggests using the mask after a workout, a run, or any time after your skin is exposed to an unclean environment, this is when the clay mask is at its most effective as it binds oils and draws out the residue of sunblock and other toxins. We thoroughly enjoyed taking 15 minutes of relaxation time to use the clay mask, and applied a light layer directly onto our post-workout skin and left it on for 10 minutes - for optimum performance - then rinsed away in lukewarm water. By the way, the brand says to get the best results, please refrain from cleansing your face prior to mask application. The results were noticeable, skin felt was hydrated, and our complexion softer. The mask can be applied daily, and with the results we received, it seems like we have a new product to add to our post-workout skincare routine. We are looking forward to featuring more from Founder's Formula, to share with you its array of magical antipodean botanicals. You can purchase the 75ml Post-Workout Australian Clay Detox Mask here for $68.00AUD. AND to get a 10% discount please click here expiring 30 June 2022, Adding code AMAZING at check out, valid one per customer.