After the recent cold snap, are you finding that your skin is in need of a big hydration boost? Then keep reading one, as today on The Amazing Blog, we’re very excited to introduce you to the Hydration Mask from the natural and sustainable skincare brand NAYA. It’s another of our #amazingfinds which we judged on The Beauty Shortlist Awards, where it won a very well deserved Editor’s Choice.
The NAYA story began in 2018 when the founder Sarah Zimmer’s wanderlust took her to over 60 countries. It was fueled by these travels, that an idea started to emerge. She was fascinated by local traditions, botanicals and remedies, and saw an opportunity to create a natural, luxurious and sustainably sourced skincare that utilised regenerative farming methods together with scientifically proven ingredients. Her vision is to empower and educate the consumer on their skincare with these natural and sustainable ingredients that offer long-term benefits. “Our focus is to convince customers of providing effective skincare that truly makes a difference and makes you love the skin you are in.” All NAYA products include pure and sustainably grown cacay oil, 100% vegan and PETA certified, making their range both good for the skin and the environment. During the manufacturing process, NAYA consciously uses upcycled and biodegradable materials to reduce the use of single-use plastic and waste. Their focus is on using developmental farming methods to source their ingredients ethically and is very proud of their sustainability. Sarah went on to say, "Our approach to skincare goes beyond our products. I wanted a performance-driven skincare line formulated with fewer proven actives at higher concentration. Products that I could feel good about for their botanical science, proven effectiveness and soil to skin life-cycle." With every purchase, they give back by working alongside projects such as EDEN Reforestation to plant a tree, and Four Seasons to support the protection of corals. Plus their regenerative project - ‘Tierra Radiante - Roots to Glow’ where the harvesters grow cacay and indigenous plants, replacing those used and giving back to the indigenous communities in Colombia. To date, the brand has planted over 1500 seeds. All NAYA products are also gender-neutral, cruelty-free, alcohol-free, fragrance-free, organic and free from GMOs. The brand has also won multiple awards for six of its products, including its Hydration Mask (below) see here.
The Hydration Mask has been created to help revive, freshen and nourish the skin. This plant-based overnight mask comprises of five key ingredients, that the brand focuses on. These are aloe vera, cacay oil, silverear mushroom (tremella fuciformis), willow bark and four different variations of hyaluronic acid.
The hero ingredient of cacay oil is one we know well. This precious oil from the Amazon is proven to help cell growth, skin hydration, and collagen production. Plus, it contains three times the amount of vitamin C and 50% more vitamin E than argan oil. Aloe vera extract is made up of 80% water, and has lots of vitamins, nutrients and minerals, which help moisturise and soften skin. Silverear mushrooms are commonly used in Asia for both medicine and beauty. This ingredient is known to hydrate, rejuvenate, and heal the skin. The silverear mushroom is also known for its hydrating properties. Even by ingesting this mushroom, it’s said to help keep skin hydrated and is often found in traditional Asian recipes. Willow bark extract and high in salicin, polyphenols, tannins, and flavonoids. Salicin is a natural exfoliant and substance that is converted by the digestive process to salicylic acid when taken orally. It has excellent anti-inflammatory properties, can help soothe acne, eliminate wrinkles, and promote increased firmness. Polyphenols and flavonoids, have strong antioxidant properties and are ideal for fighting free radicals and stopping them from harming healthy cells. Tannins are frequently found in toners and help shrink and tighten pores, control oily skin, and make for a firmer complexion. They are also excellent anti-agers as they protect the skin from harmful UV exposure.
Let’s explain the four types of hyaluronic acid found here: Sodium acetylated hyaluronate (SAH), sodium hyaluronate (SH), sodium hyaluronate crosspolymer (SHC), and hydrolyzed sodium hyaluronate (HSH). SAH is a different variation of hyaluronic acid that has better moisture retention and bonds .This improves skin elasticity and has long-lasting effects. When applied topically, SH can help moisturise, reduce wrinkle appearance and inflammation, and even help heal wounds. SHC is a modified form of hyaluronic acid with a polymer structure that enhances hydration. HSH is lighter in molecular weight in comparison to regular HA. This helps the product penetrate the skin improving skin elasticity, HSH is able to stimulate HA production to protect skin from harmful skin radicals. This makes for a potent combination to help boost skin moisture and hydration. To quote NAYA, “Multi-hyaluronic acid approach increased skin hydration by 155.1%, an hour after application. The skin’s TEWL (transepidermal water loss) decreased by 32.3%. It improves the natural moisture levels from the inside out, making skin smoother and more elastic.”
Apart from the ingredients, what we loved about this overnight mask was how soft it left our skin in the morning. It really is the ultimate hydration boost and one that replenishes the skin with all the vital vitamins and minerals that it needs to plump up again. We applied an even layer to clean skin at night time, it takes about 15 minutes until it’s fully absorbed (so no residue on the pillow!) No need to rinse. Quickly added, we have very sensitive skin and the great thing about this mask is that it’s suitable for all skin types; also they say it’s safe enough to use even for expectant mothers. We love how inclusive this product is, and It’s certainly one we’d recommend. The Hydration Mask comes in a 50 ml jar packaged in a recyclable box. You can purchase this product here for €65 or approx £53.93.