The Electric Hairdressing phenomenon has been a fascinating story to watch develop since 2007 when the first salon opened in Brighton, followed in a succession of nationwide salons in Reading, London, Oxford, Liverpool and Edinburgh. With a firm foundation at its core coming from every person involved, it is clear that a major part of this success comes from people power, and Mark Woolley who is the founder of it all rightly pays tribute to his dynamic team forging ahead with even more exciting plans.

Every aspect of this innovative business is researched thoroughly, and that is certainly true of the Electric Hairdressing product line, and at The Amazing Blog we’re not just talking shampoos and conditioners here, but the whole gamut of kit involved in the maintenance and styling of those luscious locks.

The focus today is the Electric Hairdressing ºC-4 Shaping Paste, which is a 50ml pot of styling versatility, developed to shape and define your look giving a lightly textured finish, keeping that all-important style in place, but without the clagging build-up of product which so often can literally weigh the hair down. The Electric team are believers in allowing the hair to flow as freely as the creativity employed in tending those tresses. At £16.50 for the 50 ml tub, this unisex product will prove to be well worth it; not simply because of the professional results, but also we found a little goes a long way - therefore it’ll undoubtedly be a welcome long-stay guest in the bathroom cabinet. This, and the entire range can be perused (and we would allow plenty of time to peruse since there are many goodies to tempt us) here, and where the complete journey of Electric Hairdressing styling can be witnessed. Something tells us, this is just the beginning for a treasure trove of options for quality, products to help achieve professional results.