Mineral makeup is a hot favourite at The Amazing Blog not only for being waterless and bacteria-free but also for its pure mineral content. Today we are featuring a 2-in-1 Pressed Powder & Foundation, from the established Swedish mineral makeup brand IDUN Minerals.
IDUN Minerals is a Swedish beauty brand founded by Göran Agard. The brand was launched in 2011 with a purposeful mission to bring ‘simply, pure and clean’ products into daily makeup routines. They also cite themselves as an industry role model within the beauty sector, offering high-quality, vegan, cruelty-free, and environmental-friendly cosmetics. Their makeup, haircare and skincare products are based on a few highly purified minerals which are deemed beneficial to skin; all of which are suitable for sensitive skin or for those with skin issues such as acne and rosacea. IDUN Minerals’ products are sold exclusively at pharmacies, meaning that its products meet the international pharmacies’ high safety and quality standards. Committing to sustainability, IDUN Minerals has created their products using recyclable packaging, no microplastics or per and poly-fluoroalkyl substances (PFAS), these are made only with sustainable content. These are then transported globally by using a low-pollution shipping method. What we thought was interesting, is that the IDUN Minerals mineral powder foundation is the only cosmetic product on the market to be recommended by the Swedish Asthma and Allergy Association.
We had the opportunity to try out the award-winning 2-in-1 Pressed Powder & Foundation, which can be used as both a foundation and setting powder. It is currently available in three different shades Sarek (light), Skärgård (light to medium) and Österlen (medium), and if you’re unsure of what will suit you, see their skin tone guide here. What makes this Pressed Powder Foundation unique is the clever design, where the application pad is stored under the pressed powder, opening and retracting from the compact with the lid’s automatic movement. This is a double-sided application pad (with smooth or porous), so depending on the desired effect wanted, the smooth side can be used for setting powder to remove shine; or the porous side for apply the powder as a foundation allowing for light to medium buildable coverage. Suitable for all skin types, it doesn’t contain talc, oil, silicone, perfume, bismuth or preservatives (such as parabens) or any substances that might cause irritation or an allergic reaction. Here there is a high concentration of minerals, antioxidants, and other beneficial ingredients. For example, the silica in the formula builds up the skin’s strength and elasticity and stimulates cellular regeneration. The mica gives the skin a smoothing, radiant effect and protects against damage caused by free radicals. And the natural oils such as passion fruit oil and sunflower seed oil, makes the powder feel light and smooth on the skin, and prevents it from clogging the pores. What we like, is that it keeps skin looking silky smooth and matte. This Pressed Powder Foundation is a recent winner in the 2020 Scandinavian Global Makeup Awards: Gold for Best Foundation and Silver for Best Design & Packaging; and we can see why, with its excellent light texture and coverage and innovative compact design. We think this Pressed Powder & Foundation is Ideal to keep in a handbag for quick touch-ups throughout the day; and unlike some other pressed mineral foundations that we’ve tried, this won’t leave you looking overdone or cakey. If you’re looking for a foundation that will allow your skin to breathe and one that offers you even and natural coverage, then look no further! You can purchase the 2-in-1 Pressed Powder & Foundation in 7.7g here for €27.