Celebrity

Whatever It Takes

Here at Amazing PR we love fashion with a cause as not only is it often a great way to snap up a designer piece on a budget but we can feel good about ourselves while we spend!

Whatever It Takes is a unique artwork campaign launched by the 21st Century Leaders Foundation. Whatever It Takes supports the 21st Century Leaders Foundation in its work for key global development causes including poverty alleviation, environmental conservation and the protection of children. 21st Century Leaders Foundation’s mission is to assist and encourage a generation of influencers – including royalty, Nobel peace prize laureates, and well-known figures in the fields of film, music, fashion, art and literature - to raise awareness and funds for international development causes and lead the way in promoting positive environmental and sustainable human development solutions.

Over 660 leaders in the worlds of fashion, film, television, art, music and sport, have donated personal artwork and signed messages of hope for the future. The artwork has been used to design and create a variety of products including t-shirts, mugs, plates, watches, computer accessories, clocks and bags. Celebrities and designers including George Clooney, Donna Karen, Paul Smith, Heidi Klum, Charlize Theron and Lily Allen are just some of the names that have offered to show off their creative flair for the good cause.

Not surprisingly I was immediately drawn to the range of bags which have been designed by the likes of Stella McCartney and Diane von Furstenberg amongst others and are all available for under £25. Here at Amazing PR we also love the iPhone and iPod cases designed by the likes of Katy Perry, George Clooney, Eminem, Vivienne Westwood and Kanye West. Each one has a quirky illustration and inspirational message to personalise your phone and support the very worthy cause.

Check out www.whateverittakes.org to find out more.

Last night the Amazing PR team made their way to Embassy nightclub for the grand launch of HD Brows hosted by founder Nilam Patel. HD Brows technicians were on hand all night to give their expert advice to beauty journalists and celebrity fans of the brow treatment including Katie Waissel, Shobna Gulati, Louie Spence, Jodie Marsh, Lizzie Cundy, Aislyene Horgan Wallace, Kristina Rihanoff, Bianca Gascoigne and last year’s X-Factor contestant Wagner (yes, we were slightly confused by him being there too!).

After we were informed of exactly what we need to do to achieve the perfect brows for our face shape from the expert HD technicians and enjoyed the delicious Pretty Princess cupcakes we made our way downstairs to dance the night away. Guests were treated to gift bags packed full of goodies including make up, strip lashes and eyebrow palettes to help maintain their HD look  . The HD Brows team certainly know how to throw a party and we’re sure there were quite a few sore heads this morning!

If you’re not familiar with the latest must-have beauty treatment HD Brows is a seven step salon procedure designed to give each individual the perfect eyebrow (check out the video below). You can go to www.hd-brows.co.uk to find your nearest salon but be quick, after the success of last night we’re betting that appointments will be filling up fast…

http://www.youtube.com/watch?v=1xbIkgQaw4Q