Cally King London- Fragrances

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For some young girls trying to navigate their way around the world of fragrance, can be really quite daunting. We at The Amazing Blog have heard this from various younger sisters, nieces and friends. So, where do they begin?  Step forward Cally King a welcome newcomer to the beauty world, who has created an original concept with a range of fragrances mainly aimed at the teen market.

Cally King London was created by Kate Wright, whose inspiration came from wanting to give her teenage daughters a bearing in the over-populated and confusing world of perfume. Kate herself, recalls falling in love with different fragrances as a young girl. For her, it all started when seated in her grandmother’s bedroom watching her daily ritual of spritzing her favourite scent. She said “bottle after tantalising bottle was unstoppered for me to try, Guerlain, Chanel, Dior and I was quickly hooked. But confused!” Years later, curious to see how her own daughter would navigate her way in this world, Kate took her to a perfumery. They started trying all the different fragrances until they both became dizzy with choice and couldn’t tell one from the other. Kate added, “I realised we needed to get back to basics – to try some scents out at home, to find out what we really like. Which is how Cally King was born.”

Cally King is not only perfect for teenage girls, but for anyone who wants to experiment with fragrance. They have a handy selection on four scents which can used by mixing and matching at home. A perfect way to discover what kind of scents suit you, by smelling them individually or layering in any combination you choose. It also gives young perfume aficionado the chance to experiment on their own, without feeling pressurised by pushy sales assistants. The choice of these four eau de toilette fragrances helps to demystify perfume by offering four distinct aspects of the fragrance wheel - fresh, floral, exotic and woody. Their Gift Set presentation box containing all four is stylish, girly and elegantly designed and comes with an explanatory notebook and sample strips.

The first scent in the Gift Set that we tried was Aspen, which is a woody scent reminiscent of a forest after a heavy down pour. It smells of a combination of sandalwood/cedarwood and has a delicious chocolate and earthy finish to complete it. The second is Honor (named after Kate’s daughter), which has a fresh smell identifying to us as mainly citrus. Awakening the senses, it also has a hint of mint and fresh green leaves which adds another dimension to this zesty scent. On the other hand, Maya is a stronger more exotic and sophisticated fragrance with a moreish fruitiness of ripe apricots and spice. The final quartet in the Gift Set is Grace which is floral, feminine and light. Grace reminds us of English flower garden in full bloom, it’s the perfect fragrance to brighten up even the dullest days. Our favourite? Layering Aspen and Grace, to strengthen the floral top notes and tone down the woody base notes, it’s a great combination do try it.

To purchase Aspen, Honor, Maya and Grace see here. All fragrances are eau de toilette, 10ml and individually priced at £9.95. These scents are also available in roller balls at the same price. Cally King also offers a Gift Set here with the full quartet of scents at £30.