After a small autumn break from The Amazing Blog, we’re back with more of our #amazingfinds for you to enjoy.
Let’s talk about sudden skin flare-ups that sometimes happen to us all; we’ll predict with this colder weather that we’re probably not the only ones experiencing irritated, blotchy and dry skin. So what to do? Step forward Oodee, a newly launched skincare that we discovered earlier this year at The CEW brand showcase. What excited us about Oodee is that it’s the first and only beauty brand to actively remove all known food and fragrance allergens from its products. We’re reviewing Oodee’s Aurora Perfecting Serum which, with its Allergen Neutral™ formula, excludes 14 major food allergens, 26 fragrance allergens and all known skin irritants. It offered the perfect solution to our sometimes moody skin, which is why we want to flag it up today.
Oodee was born out of the frustrations of two women, Karen Harwood and Victoria Tydeman. Karen is no stranger to the world of skincare and beauty, having worked for some of the most inspiring beauty companies, including L'Oréal and The Body Shop. Despite this, she struggled with painful and stressful flare-ups for over a decade, trying everything to soothe her skin but to no avail. Frustrated with skincare, she made a shift to the food industry. The free-form movement was trending during this time, demanding allergen awareness in food. It made Karen wonder if the allergens found in skincare products, but were absent in food, were the cause for her flare-ups. Victoria, the founder of Japanese wonder-cream Steam Cream, took notice. It wasn't long until the pair, and a team of highly skilled skincare experts set off to create the world’s first Allergen Neutral™ skincare solution that eliminated food and fragrance allergens. Oodee was founded in 2018, and Karen’s skin issues were finally laid to rest. "Being the researcher I am, it was clear to me that Oodee's Allergen Neutral™ skin care could help many others beyond myself. I discovered that 58% of people have experienced a skin flare-up, and 90% don't know why. It turns out that there are millions of people like me," commented Karen. A revolutionary skincare brand aiming to make Allergen Neutral™ the new gold standard, Oodee is the first and only brand to actively eliminate all known food and fragrance allergens from its products while proudly incorporating innovative science, plant power, formula first and being sustainably minded too. To quote Karen, “If you wouldn’t eat something you’re intolerant or allergic to, why would you put it on your skin?”
Through fermentation and gemmotherapy (a comprehensive energetic cell therapy), Oodee’s radical green chemistry distils the essence of its ingredients to obtain superior benefits, resulting in exceptional, scientifically proven results. Oodee employs powerful superfoods, like collagen-boosting prickly pear and calming Atlantic kelp, to get the finest natural, innovative and nutrient-rich ingredients nature has to offer. With a strong belief in quality over quantity, Oodee’s products simply contain potent Allergen Neutral™ formulas are boosted with DermaRDE+™, a one-of-a-kind multivitamin blend comprising 22 vital nutrients, superfoods and botanical actives for healthy, happy skin. Among the 22 essential nutrients, you can find niacinamide, hyaluronic acid, amino acids, pre and postbiotics, enzymes, iron, calcium, potassium, magnesium, zinc, selenium, essential fatty acids, omega 6, omega 9, antioxidants, as well as vitamins A, B1, B2, B3, B5, C, E and H. As if it couldn’t get any better, Oodee’s products are cruelty-free, vegan, and manufactured using green chemistry methods, with recyclable packaging and even upcycled ingredients where possible.
Oodee’s Aurora Perfecting Serum is radiance in a bottle, to say the least. This ultra-light serum is rich in antioxidants and anti-inflammatories to help boost the skin’s natural ceramides for a desirably smooth, firm and dewy finish completed with a beautiful afterglow. Much like Oodee’s other products, the brand’s Aurora Perfecting Serum contains its unique Allergen Neutral™ formula, which excludes 14 food and 26 fragrance allergens, along with 22 vital nutrients packed in its one and only DermaRDE+™ multivitamin powershot blend. The beneficial ingredients don't end there; the serum also consists of shiso sprouts, shizandra berries (both pictured above), black cumin, Irish moss and arginine. Sustainably grown shiso sprouts boost radiance through potent antioxidants, and essential fatty acids that slow ageing and reduce oxidative stress. The advantages of shizandra berries and black cumin don't fall far behind. Shizandra berries carry calming properties that reduce redness and imperfections plus improve the skin’s radiance banishing breakouts. At the same time, black cumin's abundance in essential fatty acids and ceramides nourishes and restores the skin’s natural barrier function. Furthermore, Irish moss is a super alga loaded with mineral salts, amino acids and vitamins, visibly improving the skin's appearance, protecting against external aggressors and reducing ageing and inflammation. Last but not least, arginine, a potent amino acid, increases the skin’s visible hydration levels, protects against damaging free radicals and helps support collagen production while balancing PH.
To experience the benefits, massage 2-3 pumps of the serum onto a cleansed face and neck during morning and night. The brand recommends pairing it with Oodee’s 3-Step Phenomenal Skin Edit for optimal results. First, start with Oodee’s Halo Purifying Foaming Cleanser, a silky-soft non-drying cleanser starring rice protein and Prickly Pear to purify and hydrate the skin, followed by the Aurora Perfecting Serum, and end with Oodee’s Nova Illuminating Moisturiser, a potent, supercharged mix of Vitamin C and biodynamic buckwheat sprouts to protect, plump and boost luminosity.
Back to the Aurora Perfecting Serum, the texture is slightly viscous and cloudy, with a very delicate prickly pear scent. What we love about this Aurora Perfecting Serum, is its two-in-one ability to reduce painful skin flare-ups with its anti-inflammatory properties, while simultaneously sustaining the skin through its highly restorative DermaRDE+™ multivitamin complex paired with the Allergen Neutral™ formula. Based on the research conducted by Oodee, stats say that 58% of respondents have experienced skin irritation or flare-up while using a beauty product, and 93% of respondents stated that they felt more beauty products should consider people's allergies. Oodee listens to its consumer’s concerns, catering to this 93% in addressing skin irritation.
We found it very nourishing and yet weightless. It’s also quick to absorb, instantly soothing, and restores the skin’s hydration with its hyaluronic acid and special botanical actives; quickly added, this natural and adaptable serum is suitable for all skin types, not just sensitive ones. We think it’s a winter must-have. See here to purchase a 50ml bottle of Oodee’s Aurora Perfecting Serum at £65.00.