Icelandic skincare

AK Pure Skin - Face Tan Water

With the questionable hours of sunshine with our inclement British weather, we all seem to crave that elusive healthy golden glow, and this is where a good self-tan comes in very handy. However, when it comes to the face, we found that not all tanning products are created equal. And after much trial and error, we at The Amazing Blog, prefer to use natural facial tanning water. Meet another of our #amazingfinds from the Icelandic brand AK Pure Skin with their award-winning Face Tan Water. Whether you wish to enhance your natural complexion or deepen an existing tan, this product is for you.

AK Pure Skin is a unisex beauty brand that offers natural and organic Icelandic skincare. The founders of AK Pure Skin are husband and wife Aron Einar & Kristbjörg Jónasdóttir. Aron is probably best known for being a professional footballer at Qatar Stars League club Al-Arabi and is also the Icelandic national football team captain. Together, they created AK Pure Skin in 2019 after three-plus years of perfecting the formulas and packaging. Kristbjörg explained their inspiration as a mother and athlete, “We wanted to make effective formulas with the best ingredients that slot effortlessly into life and give skin the health and nutrition it needs. Formulas that do for my skin what I try to do for my body.” She went on to say, “Our key focus is developing effective, natural and unisex skincare products made from Icelandic pure water, using only carefully selected ingredients that benefit and enhance the skin’s health to provide the best results possible.”

The brand offers a range of products made with all-natural and organic ingredients, which are cruelty-free and vegan. They have collaborated with Pharmarctica, an Icelandic contract manufacturer and formulator, accredited as GMP certified, and who fulfil the standards required for producing organic and eco-certified cosmetics. With this partnership, AK Pure Skin has achieved a range of natural skincare products that are 100% produced in Iceland and, most importantly, made with pure Icelandic water. 90% of their products have ingredients derived from natural origin; they are free from parabens, PEG, SLS/SLES, silicones, alcohol, petroleum, and nanoparticles. In an interview with Trendnet.is, Kristbjörg said, "The products are made from pure Icelandic water, which may sound like a cliché, but is a very important part of the production because our water is so clean. It allows us to use fewer materials in the products than if they were produced where the water quality is worse." She went on to say, in Akureyri.net, “After three years and incredible fluctuations due to the COVID pandemic, online sales have been growing, and we felt that there was a demand for advice and personal service in-store. We, therefore, took this step of opening a store in Iceland and are extremely happy with the result." The brand also ships globally and considers itself a pure, natural and down-to-earth skincare that prides itself on being ‘Real, Raw and Unique’.

We discovered the Face Tan Water when we were privileged enough to be invited to be one of the judges at The 2023 Beauty Shortlist Awards, where it won ‘The Best Self-Tanner - Face’. One of the first things that impressed us was how it’s made up of 98% natural origin-derived ingredients. It’s easy to apply, gives excellent results and is suitable for all skin types, including sensitive ones. We found it nourished our skin and was also versatile enough to be combined with a serum or moisturiser to make it more of a gradual tan. A great deal of time and care has gone into creating this facial tanning water, and Kristbjörg said, "The Face Tan Water was the first product we developed, so for us, this is our baby and very close to our hearts. In making it, we knew exactly what we wanted: to develop a product that would give you a beautiful, refreshing sun-kissed glow and help even your skin tone."

The key ingredients are pure Icelandic Water, dihydroxyacetone, vegetable glycerin, erythrulose, panthenol, and sodium hyaluronate. There’s also aloe leaf, beta-glucan, calendula flower extract, lemon oil, citric acid and plankton extract.

For facial tanning water, the first ingredient is the most unique; pure Icelandic water provides hydration and nourishment to the skin and is also known for its ancient healing properties.

Dihydroxyacetone and erythrulose; are both natural and organic tanning ingredients. Dihydroxyacetone is derived from sugar cane that reacts with amino acids in the skin to produce a natural-looking tan. Erythrulose works with dihydroxyacetone to provide a long-lasting, even tan. Next is vegetable glycerin, a natural humectant that draws moisture into the skin to leave it hydrated and nourished. This ingredient works well with sodium hyaluronate, which helps to hydrate and plump the skin. Panthenol, aloe leaf and beta-glucan are here to soothe and hydrate. Aloe leaf reduces inflammation and irritation; panthenol contains pro-vitamin B5 to retain moisture levels and shield skin from irritation; and beta-glucan is a natural polysaccharide that improves the skin's texture and appearance, reducing signs of ageing.

Working with the ingredients above are calendula officinalis flower extract, a natural extract with anti-inflammatory and antibacterial properties. Lemon fruit oil and citric acid exfoliate and brighten the complexion to reduce the appearance of dark spots and blemishes. And, the plankton extract reduces oxidative stress, protects the cells and fights the signs of premature skin ageing. Since all these ingredients are natural, this Face Tan Water needs natural preservatives to keep the integrity of the product. It uses phenoxyethanol and sodium benzoate; both are natural and prevent the growth of bacteria as well as keep it fresh.

The great thing about facial tanning waters is that their colour can last up to three or four days. This, of course, depends on your skin type and how often you cleanse your face. When considering using facial tanning waters, there are a few things to remember: Tanning drops and moisturisers are typically more subtle and buildable. In contrast, facial tanning waters can provide a more intense colour with just one application. Gradual tans can take longer to build up but can be more forgiving if you make a mistake during application. Avoid using products with exfoliating properties, such as alpha-hydroxy acids or retinoids, for a few days after application; this will prevent premature fading.

When using this Face Tan Water, it took 4-6 hours to develop, and we found that it was best applied at night. It's recommended to prep your skin beforehand by cleansing and gently exfoliating to ensure an even colour. Also, another tip, when we first used the product, we used a water-based serum as a base to make sure we didn’t overdo it! We also applied a moisturiser to dry areas, such as your eyebrows or hairline, to prevent the product from clinging to those areas. It creates a good, even and healthy glow that typically lasts about four days, which we then let gently fade before applying more. AK Pure Skin Tanning Water does not contain any SPF, so please use a separate sunscreen if you spend time in the sun. We love this Face Tan Water, it saves us time and money, as there is no longer a need to use a BB cream or foundation to even out our skin tone, and this gives us the ideal sun-kissed glow. Get ready to say goodbye to pale skin and hello to a beautiful, healthy looking all-year-round tan. Click here to purchase 50ml of Face Tan Water from AK Pure Skin for £31.