In our never-ending search to find green and sustainable products (that also care for the planet) at The Amazing Blog we happily stumbled across this multi-award-winning professional haircare Gold Haircare that offers all of the above. Although they are a salon-based professional haircare they supply the consumer too.
Gold Haircare is a Danish company created by hair specialists and founded in 2009 by Victor Moreno and Marco Merie. Both these two haircare professionals have challenged the professional hair industry by redefining the standards of haircare with their green credentials. This is a new generation of haircare designed for a luxury performance that also takes into consideration sustainability and caring for the planet. This is where Gold Haircare meets with the stringent environmental regulations in Denmark, a country known to be one of the most advanced in terms of green credentials and sustainability. All of the products are formulated to be cruelty-free, natural, with renewable and sustainable ingredients. There are certainly no parabens, ammonia, and Resorcinol (a toxin that is often found in hair dyes) or sulphates to be found here Gold Haircare is vegan and ISO 16128 certified which guarantees that all shampoos are formulated with at least 60% natural ingredients and their conditioners and masks are with a reassuring 90% too. Furthermore, the company is a member of PETA, and strongly supports two other environmental organisations: The Nature Conservancy and Oceana. In just ten years of trading, this brand has gained global recognition as one of the most innovative Danish haircare brands, and in the last couple of years, it has carved out space in the beauty and fashion sectors. This year, Gold Haircare competed in the Global Green Beauty Awards 2020 and were a Gold winner in the Best Hair Masque with their Luxury Hair Masque. Every year Gold Haircare organises their exclusive Gold Show, where the Gold international artistic teams from all around the world, meet to compete showcasing some of their artistic and cutting-edge hair designs.
The two of the three products we’re talking about are the GOLD Dream Shampoo and the GOLD Come True Conditioner, are from the Metamorphyc range. We note that these were also awarded at the Global Green Beauty Awards were these two products with Silver and Bronze in their respective categories. This range is designed to bring hair an innovative two-stage regenerating programme working together with their other products ‘healing bond’ and ‘vitamin miracle’. The key ingredients in this range are marula seed oil, porcelain flower, and purple orchid; which when combined help to boost strength and protect the natural structure of the hair. This collection is specifically designed to enhance inner hair strength with a coating of oils that help to lock in and ensure long-lasting colour. The gentle shampoo and conditioner here both have a pH of 5 and 4 where they intensely moisturise hair, scalp as well as protecting colour with its incorporated UV filter. The GOLD Come True Conditioner also gives control to curls together with moisturising and nourishing. To apply start with the shampoo, using a small amount on damp hair, massage then rinse away. Follow this directly with the Come True Conditioner which needs to be left in the hair for 3-4 minutes, then again rinsed away. We found that our hair felt incredibly soft and revitalised with a glamorous and healthy-looking sheen. It also left the hair smelling fresh with a subtle vanilla/floral scent. You can purchase the GOLD Dream Shampoo 250ml for £27.95 here and the GOLD Come True Conditioner 250ml for £30.95 here.
The third product that was kindly sent to us was the GOLD Ten In One. This spray is an all-in-one mist that can be used either on wet or dry hair, to untangle, control frizz or simply as a prep for a blow-dry. It has oils like sunflower and argan as well as hydrolysed wheat protein all of which offer a high concentration of omega-6 acids, vitamins A and E, and antioxidants to moisturise and protect the hair. We sprayed this on dry hair and found it to be a lightweight and perfect for achieving a velvety lustre that controlled static, all without weighing the hair down. To use on wet hair, spray from a 20cm, untangle the hair with a comb, style the hair, then blow-dry, straighten or let the hair dry naturally. Or on dry hair, apply on the palm, then gently apply from mid-length to the ends. We mustn’t forget to mention that this Ten In One was also awarded the Best Argan Product and is available for £24.95 here. We think that Gold Haircare products are perfect for anyone looking for high-performance luxury haircare with an environmental conscience.