Whatever It Takes

Here at Amazing PR we love fashion with a cause as not only is it often a great way to snap up a designer piece on a budget but we can feel good about ourselves while we spend!

Whatever It Takes is a unique artwork campaign launched by the 21st Century Leaders Foundation. Whatever It Takes supports the 21st Century Leaders Foundation in its work for key global development causes including poverty alleviation, environmental conservation and the protection of children. 21st Century Leaders Foundation’s mission is to assist and encourage a generation of influencers – including royalty, Nobel peace prize laureates, and well-known figures in the fields of film, music, fashion, art and literature - to raise awareness and funds for international development causes and lead the way in promoting positive environmental and sustainable human development solutions.

Over 660 leaders in the worlds of fashion, film, television, art, music and sport, have donated personal artwork and signed messages of hope for the future. The artwork has been used to design and create a variety of products including t-shirts, mugs, plates, watches, computer accessories, clocks and bags. Celebrities and designers including George Clooney, Donna Karen, Paul Smith, Heidi Klum, Charlize Theron and Lily Allen are just some of the names that have offered to show off their creative flair for the good cause.

Not surprisingly I was immediately drawn to the range of bags which have been designed by the likes of Stella McCartney and Diane von Furstenberg amongst others and are all available for under £25. Here at Amazing PR we also love the iPhone and iPod cases designed by the likes of Katy Perry, George Clooney, Eminem, Vivienne Westwood and Kanye West. Each one has a quirky illustration and inspirational message to personalise your phone and support the very worthy cause.

Check out www.whateverittakes.org to find out more.