PuraVida Bio

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As our readers know, at The Amazing Blog we always veer towards good all-natural products. But, even with all the natural products we use, toxins still find a way to get into our skin through polluted air. We know that we’ll never leave the hustle and bustle of the city, but is the city air messing with our skin? Enter PuraVida Bio with their skin detox line. The Detox Serum, Detox Mask and Anti-age Balm all offer a perfect remedy to polluted skin. Anti-pollution skincare is one of the fastest growing areas in beauty and is something we’re all keen to try more of.

PuraVida Bio is an Italian brand of organic skincare that was started after identifying a need for high quality, innovative skincare products for all age ranges that are also completely safe and effective. We particularly like how they break down the ingredients that they use in each product with a purpose for each one. What makes this brand ‘different’ is that all their products are made with certified natural organic ingredients which are transformed into precious plant Lysates. The ingredients are provided by Alce Nero approved Italian farmers who cultivate under strict guidelines for organic farming. These are then go through a method of biotransformation into certified Lysates through an active process of natural fermentation (called ‘elision’), which strengthens all the antioxidants revitalising all the ingredients used. You can read more about this here.

We were sent three of their key products to test. The first of which was their Detox Serum, which is a concentration of anti-pollution active ingredients. It contains extract of Malvasia grapevines which maintain the correct level of skin microflora and speed up natural detoxification. The serum can be applied alone or before a moisturiser or balm, but we saw the best results when using together with their Anti-age Balm.

The Anti-age Balm we enjoyed using, light in texture, easy to absorb and the fragrance has a delicious powdery sweetness (the beetroot extract?) The extract of beetroot helps bind vitamin D on the skin, essential for toning and hydrating the skin. This is a long lasting formula that goes on working for 24 hours as it’s powerful antioxidants, ceramides and fermented angelica oil protect the skin and keep it toned and uniform. The vitamin C stimulates the renewal of collagen and combats the formation of age spots.

Our favourite of the three products is hands down the Detox Mask. It comes in these perfect single-use travel pods that are so easy to throw in a carry-on bag if you’re traveling. The PuraVida mask is the fastest way to detox your skin. Just apply the mask to the face and neck and leave for 15 minutes, once a week. It’s rich in powerful antioxidants and vitamin D, which is necessary for proper skin hydration.

All products are natural, gluten free, nickel tested no parabens or artificial preservatives and are not tested on animal. They are also approved by ICEA, one of the most important institutes for ethical and environmental certification. If you would like to remove some of the effects of pollution from your skin, the PuraVida Bio Detox products  can all be purchased here. The 50 ml Anti-age Balm is €32. You can purchase the 30 ml Detox Serum for €45 and the pack of 4 (8ml) Detox Masks retails for €22.