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BEYofi by Bernard D. Evans – Argan Hair Care

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Are you exhausted by your constant split ends? Then read on, because we at The Amazing Blog find having a dry scalp, split ends and frizzy hair a nightmare too. Having tried endless products to solve these various hair issues, we found that they tend to either have too many chemical-based derivatives which irritate our scalps, or are too heavy for the texture of our hair. However, we received the new to the UK market BEYofi Argan Oil Signature hair care range - ready for us to try.

BEYofi is an established US brand by Bernard Evans since 1986. Bernard is best known as a celebrity hairstylist, working with an exclusive clientele such as Janet Jackson, Latoya Jackson, Madonna, Whitney Houston, Julie Brown, Teddy Pendergrass… His work has also been sought by the leader companies in the beauty industry: Christian Dior, Revlon, Estee Lauder and Lancôme. Bernard is a a pioneer in the industry launching exclusive formulas, guaranteeing high-quality ingredients in his products, all of which have helped to make him the success he is today.

Today we bring you the range of four BEYofi Argan Oil Signature hair care products to add to your must-have hair essentials, and this range certainly has helped to address our hair care concerns (as mentioned above). For those of you who don’t know about  Argan oil, it is extracted from the kernels of the Moroccan Argan tree and is also known as the ‘liquid gold’. Argan is one of the products richest in vitamin E and fatty acids which are extremely beneficial for both hair and skin containing antioxidants and boosting cells to produce healthy hair. If you have tinted hair or have been using chemical-based products, then Argan is the ingredient for you to help reverse any damage.

Let’s begin with the BEYofi Argan Enriched Shampoo. Made with Argan oil, omega 3 and omega 9 as primary ingredients, will nurture your hair and scalp by providing your pores and roots with these essential oils to help grow strong proteins, keep good maintenance of your hair to heal and revitalise it where needed. Treat it like any other shampoo, a small amount massaged onto wet hair, rinse and so on. The fragrance of the first three in the range is floral with a subtle hint of violets. This leads us onto the BEYofi Argan Oil Conditioner, where you can choose from either this classic conditioner, leaving it for up to two minutes after you shampoo and rinse, or go for the BEYofi Argan Oil Leave-in Conditioner which is just sprayed onto the hair (wet or dry), making it easy to detangle and style. Both these BEYofi Argan Oil Conditioners deeply moisturise and give intense nourishment making hair smooth easy to manage and style. Lastly, the BEYofi Argan Oil Serum is ideal for protecting the hair from day-to-day pollution. Rich in Vitamin E and fatty acids, your hair will look shinier than ever due to its moisturising capacity. Apply a few drops of the Serum and wrap your damp clean hair in a hot towel for 10 minutes to let it penetrate into the hair shafts. Or we applied to the ends of the hair combing through before drying. We found this range worked best when used all together, and is particularly suitable for those who have coloured or fine and brittle hair types.  Best of all, the BEYofi Argan Oil haircare products are vegan, free from SLS, Sulphates, SLES, Parabens and artificial fragrances, ensuring optimal results giving you a healthy, silky hair. Purchase your BEYofi Argan Signature hair care collection here starting at £21.95 to strengthen, heal, and protect your hair saying a firm goodbye to split ends.



Sofia Latif - Face Oil

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As busy people working and living in London, we’re constantly looking for ways to make our lives a little less complicated. We want to pamper both ourselves and our skin but are often too tired to conduct a daily extensive skincare routine. Therefore, simple is always best and that’s why we were excited at The Amazing Blog to experience the great multitasking Sofia Latif Face Oil.

Created with a holistic approach to skincare in mind, Sofia Latif believes in the importance of using our me-time to reconnect mind to senses, soothing the mind and skin at the same time. Now that’s a philosophy we can get behind. The founder, Sofia Latif created the signature face oil to combat her personal skincare issues with pigmentation and sensitivity. Fearing her skin would be further damaged if she used prescription creams or steroids, she spent 15 years perfecting the blend of her face oil. The Sofia Latif signature Face Oil was shortlisted for the Beauty Awards in 2018 .

We love how many amazing ingredients are contained in this signature Face Oil . With the powerful anti-oxidant properties of moringa seed oil, the elasticity improving marula seed oil mixed with rosehip oil with natural retinol action and pomegranate seed oil for skin regeneration; this is truly an all-in-one product. The organic sweet almond oil seals in moisture while jasmine flower works to balance and Bulgarian rose flower refines. We’re also happy to report that this Face Oil is vegan and doesn’t contain any synthetic ingredients, palm oil, mineral oils, phthalates, SLS / SLES, and silicones.

The Face Oil is made in small batches in London, so it’s always fresh. We suggest applying it at night on cleansed skin or adding a drop or two to your moisturiser or primer to give skin an extra radiant glow. Wanting to give back, Sofia Latif provides microfinance loans linking with non profit Lend with Care to female entrepreneurs who are working their way out of poverty by starting their own small business, to date they have give over 20 loans since 2017. An amount of the sale from each product goes towards the investment in these women’s future. The Sofia Latif Signature Face Oil 10ml can be purchased here for £20.00 or for 30ml for £45.