While I love popcorn as much as the next person, I am loathe to spend the best part of £10 on a carton of the stuff at the cinema, especially when the contents are, more often than not, either too sweet or too salty, and generally have the consistency of soggy cardboard. Much of the supermarket stuff suffer from similar problems; and the flavour options are very limited, unlike their crisp counterparts. However, having spotted this gaping niche in the market of confectionery, Joe & Seph’s have come to the rescue. Producers of gourmet popcorn, the story began following numerous trips to the US in which they would return with the crème de la crème of popcorn, and in turn they went about making their very own British variety. The standard way of making popcorn is to pop it in an oil and sugar mix; with Joe & Seph’s popcorn the corn is air-popped and coated in a caramel made from fresh butter, hence the rather superior taste.
With an array of mouth-watering flavours on offer – from Brandy Butter, to Caramel & White Chocolate through to Toffee Apple & Cinnamon and beyond, Joe & Seph’s have also recently brought out a savoury range, perfect for those missing a sweet tooth. These include Goats Cheese & Black Pepper, Mature Irish Cheddar and Blue Cheese, Walnut & Celery, making Joe and Seph’s the poshest popcorn in town.
Available from Whole Foods, Selfridge, Harrods and at a number of independent retailers, stockists can be found online here. And with the gang at The Amazing Blog having tried and tested Joe & Seph’s Gourmet Popcorn, it’s safe to say it tastes every bit as good as it sounds!